For the past decade, passengers waiting on platform 3 at Melbourne Central station have been greeted by two increasingly dated billboards.
The first was was ‘Pipeworks Fun Market’, located in the northern suburb of Campbellfield.
The second was a Metcard branded ‘Concession travel is only for concession card holders’ poster, featuring a Hitachi train still in the green and gold The Met livery.
Both advertisers sure received value for money from their marketing budget, with the pair of billboards both outlasting their owners – Metcard was replaced by Myki in December 2012, and the Pipeworks Market closed for good in the same month.
The end finally came in early March 2014 during maintenance work in the City Loop, with the two billboards being removed.
Three empty wall panels mark where ‘Pipeworks Fun Market’ used to tout for customers.
And just a dirty smear indicates where the massive Metcard billboard used to hang.
By the time the Metcard advertisement was removed, the middle-aged man using an ill-gotten concession ticket was probably old enough to legitimately hold a Seniors Card!