Melbourne is known for the trams that trundle along our city streets, but for those who run the tram network it serves another purpose – a massive billboard for advertisers to make their mark on.
The majority of tram stops have plain glass walls, with a single advertising panel at one end.
Bigger adverting campaigns need a bigger message.
So vinyl decals are affixed to the glass walls to provide a larger canvas
Occasionally extra features are added to a tram stop to fit the advertising theme – like these stadium style seats for a Fox Sports campaign.
Mock timber elements were added to the tram stop for this Bacardi campaign.
While this campaign for Mount Buller added fake plastic icicles around the roof.
And this noodle campaign added an entire Asian style roof to the tram shelter.
I wonder how much these custom tram stop additions cost the advertiser?
Footnote
Yarra Trams lease their infrastructure to outdoor advertising company Adshel, who bear the responsibility for cleaning and repairing tram stop shelters, funding it by onselling the space for marketing campaigns. As you can assume, revenue is usually the first priority – covering tram network maps.
And driving the construction of almost useless shelters such as this one.
One tiny seat, but plenty of room for two advertising posters!
At the exit of the Eastern Freeway going onto Alexandra Pde, there is a huge television screen full of advertisements. Something for motorists to watch when they are stuck in traffic at the exit courtesy of Dan Andrew’s refusal to build the East-West link and 1 billion dollar compensation payout.
Only a tiny percentage of traffic on the Eastern Freeway is trying to get across town, so a billion dollar tunnel wouldn’t have made a different to the traffic jams:
https://www.flickr.com/photos/danielbowen/6350314780/