When flicking through the ‘Money’ section of Melbourne newspaper The Age it’s isn’t uncommon to find full page advertisements for financial products, such as this one for Challenger Annuities in the October 30, 2013 edition. However I was surprised when I turned the page, and found a half page article by John Collett, detailing how […]
Posts Tagged ‘advertising’
In Australia it is common to find local property developers spruiking their latest high-rise apartment development to investors with Asian backgrounds – just look at Melbourne’s annual Chinese New Year festival. However on my recent trip to Hong Kong I still couldn’t escape them, as I browsed the internet from my hotel room. Off to […]
A few days ago the Australian government launched a new media campaign, aimed to discourage asylum seekers from using people smugglers to reach Australia. Predictably Twitter was outraged by it. Incredible. Australian Customs & Border Protection published a comic book explaining how awful our Government is: http://t.co/3EIMjKKs35 — Tobby (@tobiasziegler) February 11, 2014 Launched by […]
If you know anything about public transport in Melbourne, you know the go to solution for ‘fixing’ any issue is spending big dollars on a rebranding – a classic case of fire and motion, or to put it less poetically – polishing a turd. We are currently 18 months into the replacement of ‘Metlink’ logos with brand new ‘Public Transport Victoria’ ones all across the network, yet those in charge have decided to fiddle with something even more pointless – the brand identity of Melbourne’s biggest dog – myki.
Advertising is a hit and miss game, and Metro Trains Melbourne’s results are no different – sometimes they win, like back in 2013 with their ‘Dumb Ways to Die’ rail safety campaign, but other times they come up flat. A recent campaign in the local edition of mX is an example of the latter.