Posts Tagged ‘advertising’

Public Transport Victoria fixing the small things

You don’t need to wait for a billions of dollars to drop from the sky to improve Melbourne’s public transport – making small tweaks to existing services and infrastructure can often make things a little better, and for far less money. Unfortunately for us, Public Transport Victoria seems to have misread the memo – as I found the other day.

Main 'PTV Hub' on the concourse at Southern Cross Station

Ill-conceived advertising tram designs

Advertisers love Melbourne’s trams – the provide a giant rolling billboard to splash their message across the city. However in designing their advertisements, design agencies often forget one important feature of a tram…

D1.3529 advertising 'Beware the Rhino' outside Flinders Street Station

‘I recognise that’ in a TV advertisement

I was watching television the other night when one of the insipid ‘I bought a Jeep’ advertisements came on. If anything, the commercials make me think of Jeep owners as wankers, but I did notice one interesting thing…

Hearne Parade, Geelong, Victoria - via Google Streetview

‘Something, Say Something’ at Flagstaff station

A week or two ago, Flagstaff station was blanketed in yellow posters reading “If You See Something, Say Something”. As a regular reader of my blog, you should know that that seeing ‘something’ is what I do best, so what else did I find?

'If you see something, say something' scaremongering blankets Flagstaff station

Melbourne’s misleadingly named housing estate

Melbourne’s property developers have a habit of stealing names from New York when branding their new apartment complexes.. However they have managed to outdo themselves, with the “Manhattan Place” housing estate in the outer western suburb of Tarneit.

Advertisement for the 'Manhattan Place' housing estate in Tarneit, Victoria