Advertising and Melbourne’s tram stops: Yarra Trams makes a stack of cash from them, leasing their infrastructure to outdoor advertising company Adshel, who then onsell the space for marketing campaigns. But when does it go too far?
Posts Tagged ‘advertising’
Melbourne tram network maps and onboard advertising
April 4th, 2013
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Onboard Melbourne’s trams you will find two types of stickers located above the windows. The first are network maps, the second advertisements – but sometimes the two intersect.
Advertisers piggybacking off the Myki message
January 29th, 2013
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With the shutdown of the Metcard ticketing system last month, the Myki top up / touch on / touch off message has been getting a lot of airplay around Melbourne. It also seems that the advertising agencies who produce other advertisements seen around town have also picked up the message, if these two adverts are anything to go by…
Writing: influence or inspiration?
November 5th, 2012
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Last week I asked the question “Why is Melbourne covered in gambling ads?” and it seems that plenty of other Melbournians has been asking the same thing – the next day The Age published an opinion piece on the same topic. So what gives?
Why is Melbourne covered in gambling ads?
October 30th, 2012
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Melbourne: we used to call ourselves the sporting capital of Australia, but going by the current plague of gambling advertisements plastered across our trains, trams and railway stations, has sports betting capital become a more appropriate name? I say yes – but why have they suddenly become so common?
