In recent years patronage on Melbourne’s rail network has skyrocketed – 94 per cent over the 12 years from 1998-99 to 2010-11. So how did all of these passengers get moved on a fleet of trains that has stayed relatively constant? Annual metropolitan train patronage peaked at 182.6 million trips in 1949-50, then went into […]
Posts Tagged ‘Victoria’
Back in late 2013 the State Liberal Government released a new transport propaganda campaign titled “Moving Victoria” – and new advertisements soon appeared around Melbourne. All up at least $3.2 million has been spent on the campaign. On March 26 the Napthine government followed their free wheeling spending by dropping a massive bombshell on Melbourne’s […]
I found the following media release on the Public Transport Victoria website this morning… Public Transport Victoria rebranding foils terror attack 1 April, 2014 A terror attack on Melbourne rail network has disrupted services across the city but has not caused any major injuries or deaths. It was revealed today that a terrorist group had […]
If you know anything about public transport in Melbourne, you know the go to solution for ‘fixing’ any issue is spending big dollars on a rebranding – a classic case of fire and motion, or to put it less poetically – polishing a turd. We are currently 18 months into the replacement of ‘Metlink’ logos with brand new ‘Public Transport Victoria’ ones all across the network, yet those in charge have decided to fiddle with something even more pointless – the brand identity of Melbourne’s biggest dog – myki.