Archive for December, 2011

Public transport is 1337

Meet 1337…

Torrens Transit bus #1337

Naughty and nice in transport advertising

When you look around Melbourne you will see our trains, trams and buses are all plastered in internal and external advertising for all kinds of products and services. Usually the campaigns are the same ones you see on TV, in newspapers and on billboards, but sometimes you find a smart advertising company that is able to tweak their message to suit the medium it appears on. Of course, this sometimes backfires…

National Bus #668 on William Street, with NAB credit card advert: 'An honest credit card wouldn't buy a concession ticket with a student card from 2002'