Aussie property developers and Asian investors

In Australia it is common to find local property developers spruiking their latest high-rise apartment development to investors with Asian backgrounds – just look at Melbourne’s annual Chinese New Year festival.

You can't have a Chinese New Year Festival in Melbourne without property spruikers

However on my recent trip to Hong Kong I still couldn’t escape them, as I browsed the internet from my hotel room.

Australian property developer advertising to Hong Kong investors

Off to a different website – and another advertisement for the same Central Equity property expo.

Australian property developer advertising to Hong Kong investors

You can’t escape it, can you?

Footnote

Targeting online advertising to visitors from a specific physical location is known as geotargeting. As for Australian property developer advertising their apartment developments to overseas investors, it isn’t anything new.

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