Aussie property developers and Asian investors

In Australia it is common to find local property developers spruiking their latest high-rise apartment development to investors with Asian backgrounds – just look at Melbourne’s annual Chinese New Year festival.

You can't have a Chinese New Year Festival in Melbourne without property spruikers

However on my recent trip to Hong Kong I still couldn’t escape them, as I browsed the internet from my hotel room.

Australian property developer advertising to Hong Kong investors

Off to a different website – and another advertisement for the same Central Equity property expo.

Australian property developer advertising to Hong Kong investors

You can’t escape it, can you?


Targeting online advertising to visitors from a specific physical location is known as geotargeting. As for Australian property developer advertising their apartment developments to overseas investors, it isn’t anything new.

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