Married men and Facebook ads for “Singles Events Melbourne”

The other day a suggested post for “Singles Events Melbourne” showed up in my Facebook timeline. Since I’m married, it isn’t exactly something I’m interested in.

Facebook suggested post - "Singles Events Melbourne"

I initially thought it a case of mistargeted Facebook advertising, so I followed the “Why am I seeing this?” link to find out why Facebook had decided to show me the ad.

Facebook suggested post - "Why am I seeing this?"

And there lay the answer.

Facebook suggested post - "Why am I seeing this?"

I tick all four boxes:

  • Relationship status: married
  • Gender: male
  • Age: 18+
  • Location: Melbourne

Yet I still don’t care.

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11 Responses to “Married men and Facebook ads for “Singles Events Melbourne””

  1. Matthew James says:

    Maybe FB has purchased Ashley Maddison https://en.wikipedia.org/wiki/Ashley_Madison or is trying to tap into this seedy market. Poor spammy form FB but didn’t expect much different to be honest! Nice post again Marcus – keep it up!

  2. Philip says:

    That’s disgraceful. And Facebook sees no problem with it.

  3. Evan says:

    Yet, as an actual single male, I see no such ads!

  4. Kevin says:

    It makes sense that “singles” events would not market to people who want a permanent partner, because their customers would no longer be single and in the market if they did.

  5. enno says:

    A lot of women are lazy. They think it is easier to grab married men, because the “due diligence” on their capability or reliability has already been done by some other woman.

    I get all kinds of bizarre advertising suggestions from Facebook.

  6. Tommy says:

    Hey, legends! Only 4 years later we’ve only just seen this post.

    Now, this would have been the result of either us not setting up the ads correctly or dodgy Facebook showing everyone our ads to chew up our money. Based on your screenshot and based on the fact that you also receive an ad for an over 28s night, I would say it the latter because there is no way I would physically “select” married people. Also, there is no way an over 28s bar would purposely target someone under 28 if they are just going to get rejected at the door. Make sense?

    What amazes me is that not one of you contacted us directly to tell us. Instead, you just jumped online and made a post about it which helped absolutely no one. All you did here was make Zuckerberg richer and us poorer because our ads were not targeting the right people.

    It would’ve been amazing if you actually contacted us directly and told us this was taking place. We would’ve taken it up with Facebook immediately.

    Not everything is how it seems. Next time, I recommend contacting the company directly and telling them.

    Thanks, guys!

    Regards, Tommy
    http://www.singlesevents.melbourne

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