Married men and Facebook ads for “Singles Events Melbourne”

The other day a suggested post for “Singles Events Melbourne” showed up in my Facebook timeline. Since I’m married, it isn’t exactly something I’m interested in.

Facebook suggested post - "Singles Events Melbourne"

I initially thought it a case of mistargeted Facebook advertising, so I followed the “Why am I seeing this?” link to find out why Facebook had decided to show me the ad.

Facebook suggested post - "Why am I seeing this?"

And there lay the answer.

Facebook suggested post - "Why am I seeing this?"

I tick all four boxes:

  • Relationship status: married
  • Gender: male
  • Age: 18+
  • Location: Melbourne

Yet I still don’t care.

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10 Responses to “Married men and Facebook ads for “Singles Events Melbourne””

  1. Matthew James says:

    Maybe FB has purchased Ashley Maddison https://en.wikipedia.org/wiki/Ashley_Madison or is trying to tap into this seedy market. Poor spammy form FB but didn’t expect much different to be honest! Nice post again Marcus – keep it up!

  2. Philip says:

    That’s disgraceful. And Facebook sees no problem with it.

  3. Evan says:

    Yet, as an actual single male, I see no such ads!

  4. Kevin says:

    It makes sense that “singles” events would not market to people who want a permanent partner, because their customers would no longer be single and in the market if they did.

  5. enno says:

    A lot of women are lazy. They think it is easier to grab married men, because the “due diligence” on their capability or reliability has already been done by some other woman.

    I get all kinds of bizarre advertising suggestions from Facebook.

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