You have to wonder what the marketing gurus employed by Tennis Australia are smoking, if their 2017 rebranding of the Australian Open is anything to go by. This is a TV commercial for cold and flu medication.
This is a TV commercial for the 2012 Australian Open.
So what the hell is this advert for?
Despite the first 5 seconds of the advert showing how a hypothetical product clears the head and nose, if you said ‘cold and flu medication’ you’re wrong – it’s actually a TV commercial for the 2017 Australian Open.
In September 2016 it was revealed that the two decade old Australian Open logo was on the way out, replaced by a stylised ‘A’ and ‘O’.
I wonder how they came up with such a insipid design – hotboxing in the Rod Laver Arena locker rooms?
February 2017 update
Spotted on Twitter: a new Korean budget airline has knocked off the Australian Open for their logo – or an American health food store.
Korean budget airline, Australian sporting match or American health food store? All with a similar logo. pic.twitter.com/cTSkm9Xnk8
— Will Horton (@winglets747) February 21, 2017