Tracking the gentrification of Melbourne with Mother’s Day cards

Able And Game is a Melbourne based stationery label that produces quirky greeting cards featuring local pop culture references. However when I saw their range of Mother’s Day cards I also noticed something else – they track the spread of Melbourne’s ‘cool’ suburbs as formerly working class areas are gentrified.

The inner suburbs of Fitzroy and Brunswick are shooting fish in a barrel – houses there have been unaffordable for average families for decades now.

We then see the northern expansion of gentrification – Northcote, Thornbury, Preston and most recently Reservoir – plus the very distinct ‘Pascoe Vale South’.

Melbourne’s west isn’t left out either – Yarraville gentrified decades ago, with those priced out and setting for West Footscray also able to pick up an Able and Game card.

And who is left out

Note the complete lack of suburbs from Melbourne’s east and south – the former is full of old money, the latter with fake tan and yoga pants.

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3 Responses to “Tracking the gentrification of Melbourne with Mother’s Day cards”

  1. Sasha Spelt says:

    Funny watching the socio-cultural epicenter of Melbourne slowly track north-west

  2. Beren says:

    You should do a most livable suburb by distance and price. I reckon northern suburbs.

  3. Anna says:

    This is an interesting take on the cards. We started with the Melbourne Dad card and added in Brunswick and Coburg as we know these well. After that we went with people’s requests, hence the odd assortment of suburbs. I’m hoping to do more for Father’s Day in September, maybe I’ll have to add a Toorak Dad to the range? 😉

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