Posts Tagged ‘advertising’

Promoting V/Line to new residents of regional Victoria

From time to time you will see a rail operator going out and chasing new passengers via a marketing campaign – but this campaign by V/Line to new residents of regional Victoria was quite clever.

Quad Sprinters led by 7012 on a down Geelong service at Wyndham Vale South

Cold and flu remedy, or sporting event?

You have to wonder what the marketing gurus employed by Tennis Australia are smoking, if their latest TV commercial is anything to go by.

Getting creative with tram stop advertising

Melbourne is known for the trams that trundle along our city streets, but for those who run the tram network it serves another purpose – a massive billboard for advertisers to make their mark on.

Bacardi advertising at the Queen Street tram stop on Bourke Street

Frankston line works and relocated advertising

The other day at Camberwell railway station I spotted two out of place advertisements – the first for a lawyer located in Highett, and the second for the Sunday market held in Bentleigh. Neither sign seems relevant to people travelling through Melbourne’s eastern suburbs by rail – so how did they end up there?

Frankston line advertising signage at Camberwell station

Married men and Facebook ads for “Singles Events Melbourne”

The other day a suggested post for “Singles Events Melbourne” showed up in my Facebook timeline. Since I’m married, it isn’t exactly something I’m interested in.

Facebook suggested post - "Singles Events Melbourne"