Posts Tagged ‘advertising’

Photos from ten years ago: July 2018

Another instalment in my photos from ten years ago series – this time it is July 2018. At North Melbourne station work was continuing on the new concourse, with a massive steel and timber crash deck at the city end of the platforms allowing construction to continue while trains continued running below. While in the […]

Change of the (advertising) guard at Melbourne stations

Advertising to the captive audiences at Melbourne railway stations is big business, with multinational company JCDecaux having held the station advertising contract for Metro Trains Melbourne for the past few years. Their staff paste up new posters when it is time to change over the advertiser. As well as replacing the billboards inside motorised panels. […]

Promoting V/Line to new residents of regional Victoria

From time to time you will see a rail operator going out and chasing new passengers via a marketing campaign – but this campaign by V/Line to new residents of regional Victoria was quite clever.

Quad Sprinters led by 7012 on a down Geelong service at Wyndham Vale South

Cold and flu remedy, or sporting event?

You have to wonder what the marketing gurus employed by Tennis Australia are smoking, if their latest TV commercial is anything to go by.

Getting creative with tram stop advertising

Melbourne is known for the trams that trundle along our city streets, but for those who run the tram network it serves another purpose – a massive billboard for advertisers to make their mark on.

Bacardi advertising at the Queen Street tram stop on Bourke Street