Over the past few months the subject of Melbourne public transport users fighting their myki fines in court has appeared in the mainstream media a number of times – most recently the case of someone who through they had touched on, received a fine and decided to challenge it, and then had the case dropped by the prosecutor shortly before the court date rolled around. So what is going on?
When you look around Melbourne you will see our trains, trams and buses are all plastered in internal and external advertising for all kinds of products and services. Usually the campaigns are the same ones you see on TV, in newspapers and on billboards, but sometimes you find a smart advertising company that is able to tweak their message to suit the medium it appears on. Of course, this sometimes backfires…
