Posts Tagged ‘Melbourne vs Sydney’

Interstate mix and match from mX

In May 2015 publisher News Corp decided to shut down the free ‘mX’ newspaper after years of falling circulation. Targeted at commuters in Melbourne, Sydney and Brisbane – the newspaper had for years had saved money by sharing content between the three markets, with only slight modifications appearing in each local edition.

Handing out copies of mX to afternoon commuters at Footscray station